8-K
false00017766610001776661adv:WarrantsToPurchaseClassCommonStockMember2022-09-262022-09-260001776661adv:ClassCommonStock0.0001ParValuePerShareMember2022-09-262022-09-2600017766612022-09-262022-09-26

 

UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549

 

FORM 8-K

 

CURRENT REPORT

Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934

Date of Report (Date of earliest event reported): September 26, 2022

 

 

Advantage Solutions Inc.

(Exact name of Registrant as Specified in Its Charter)

 

 

Delaware

001-38990

83-4629508

(State or Other Jurisdiction
of Incorporation)

(Commission File Number)

(IRS Employer
Identification No.)

 

 

 

 

 

15310 Barranca Parkway, Suite 100

 

Irvine, California

 

92618

(Address of Principal Executive Offices)

 

(Zip Code)

 

Registrant’s Telephone Number, Including Area Code: (949) 797-2900

 

Not Applicable

(Former Name or Former Address, if Changed Since Last Report)

 

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:

Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)

Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)

Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))

Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))

Securities registered pursuant to Section 12(b) of the Act:


Title of each class

 

Trading
Symbol(s)

 


Name of each exchange on which registered

Class A common stock, $0.0001 par value per share

 

ADV

 

NASDAQ Global Select Market

Warrants exercisable for one share of Class A common stock at an exercise price of $11.50 per share

 

ADVWW

 

NASDAQ Global Select Market

Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (§ 230.405 of this chapter) or Rule 12b-2 of the Securities Exchange Act of 1934 (§ 240.12b-2 of this chapter).

Emerging growth company

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☐

 

 


Item 7.01 Regulation FD Disclosure

Investor Presentation

 

On September 26, 2022, Advantage Solutions Inc. (the “Company”) publicly disclosed an investor presentation on the Investor Relations section of its website (https://ir.advantagesolutions.net/). A copy of the investor presentation is furnished as Exhibit 99.1 to this Current Report on Form 8-K. Representatives of the Company intend to present some or all of this presentation to current and prospective investors at various conferences and meetings.

 

The information being furnished pursuant to Item 7.01 of this Current Report on Form 8-K, including the accompanying Exhibit 99.1, shall not be deemed to be “filed” for purposes of Section 18 of the Securities Exchange Act of 1934, as amended (the “Exchange Act”), or otherwise subject to the liability of that section, and shall not be incorporated by reference into any registration statement or other document filed under the Securities Act of 1933, as amended, or the Exchange Act, except as shall be expressly set forth by specific reference in such filing.

Item 9.01 Financial Statements and Exhibits.

(d) Exhibits

 

Exhibit No.

 

Description

 

99.1

 

Advantage Solutions Inc. Investor Presentation September 2022.

 

104

 

Cover Page Interactive Data File (embedded within the Inline XBRL document).

 


SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.

 

 

 

ADVANTAGE SOLUTIONS INC.

 

 

 

 

Date:

September 26, 2022

By:

/s/ Brian Stevens

 

 

 

Brian Stevens
Chief Financial Officer and
Chief Operating Officer

 


Slide 1

Advantage Solutions Inc. Investor Presentation | September 2022 NASDAQ: ADV


Slide 2

Forward-Looking Statements Certain statements in this presentation may be considered forward-looking statements within the meaning of the federal securities laws, including statements regarding the expected future performance of the business of Advantage Solutions Inc. (“Advantage”). Forward-looking statements generally relate to future events or Advantage’s future financial or operating performance. These forward-looking statements generally are identified by the words “may”, “should”, “could”, “expect”, “intend”, “will”, “would”, “estimate”, “anticipate”, “believe”, “predict”, “potential” or “continue”, or the negatives of these terms or variations of them or similar terminology. Such forward-looking statements are predictions, projections and other statements about future events that are based on current expectations and assumptions and, as a result, are subject to risks, uncertainties, and other factors which could cause actual results to differ materially from those expressed or implied by such forward looking statements. These forward-looking statements are based upon estimates and assumptions that, while considered reasonable by Advantage and its management at the time of such statements, are inherently uncertain. Factors that may cause actual results to differ materially from current expectations include, but are not limited to, the COVID-19 pandemic and the measures taken in response thereto; the availability, acceptance, administration and effectiveness of any COVID-19 vaccine; market-driven wage changes or changes to labor laws or wage or job classification regulations, including minimum wage; Advantage’s ability to continue to generate significant operating cash flow; client procurement strategies and consolidation of Advantage’s clients’ industries creating pressure on the nature and pricing of its services; consumer goods manufacturers and retailers reviewing and changing their sales, retail, marketing, and technology programs and relationships; Advantage’s ability to successfully develop and maintain relevant omni-channel services for our clients in an evolving industry and to otherwise adapt to significant technological change; Advantage’s ability to maintain proper and effective internal controls in the future; potential and actual harms to Advantage’s business arising from the Take 5 Matter; Advantage’s substantial indebtedness and our ability to refinance at favorable rates; and other risks and uncertainties set forth in the section titled “Risk Factors” in the Annual Report on Form 10-K filed by the Company with the Securities and Exchange Commission (the “SEC”) on March 1, 2022 and in its other filings made from time to time with the SEC. These filings identify and address other important risks and uncertainties that could cause actual events and results to differ materially from those contained in the forward-looking statements. Forward-looking statements speak only as of the date they are made. Readers are cautioned not to put undue reliance on forward-looking statements, and Advantage assumes no obligation and does not intend to update or revise these forward-looking statements, whether as a result of new information, future events, or otherwise, except as required by law. This presentation also contains estimates and other statistical data made by independent parties and by us relating to market size and growth and other data about our industry and business. This data involves a number of assumptions and limitations, and you are cautioned not to give undue weight to such estimates. We have not independently verified the industry data generated by independent parties and contained in this presentation and, accordingly, we cannot guarantee their accuracy or completeness. In addition, projections, assumptions, and estimates of our future performance and the future performance of the markets in which we compete are necessarily subject to a high degree of uncertainty and risk. Non-GAAP Financial Measures and Related Information This presentation includes certain financial measures not presented in accordance with generally accepted accounting principles (“GAAP”), Adjusted EBITDA, Adjusted EBITDA margin and Net Debt. These are not measures of financial performance calculated in accordance with GAAP and may exclude items that are significant in understanding and assessing Advantage’s financial results. Therefore, the measures are in addition to, and not a substitute for or superior to, measures of financial performance prepared in accordance with GAAP, and should not be considered in isolation or as an alternative to net income, cash flows from operations or other measures of profitability, liquidity or performance under GAAP. You should be aware that Advantage’s presentation of these measures may not be comparable to similarly-titled measures used by other companies. Reconciliations of historical non-GAAP measures to their most directly comparable GAAP counterparts are included below. Advantage believes these non-GAAP measures provide useful information to management and investors regarding certain financial and business trends relating to Advantage’s financial condition and results of operations. Advantage believes that the use of Adjusted EBITDA, Adjusted EBITDA margin and Net Debt provides an additional tool for investors to use in evaluating ongoing operating results and trends and in comparing Advantage’s financial measures with other similar companies, many of which present similar non-GAAP financial measures to investors. Non-GAAP financial measures are subject to inherent limitations as they reflect the exercise of judgments by management about which expense and income are excluded or included in determining these non-GAAP financial measures. Additionally, other companies may calculate non-GAAP measures differently, or may use other measures to calculate their financial performance, and therefore Advantage’s non-GAAP measures may not be directly comparable to similarly titled measures of other companies. Adjusted EBITDA means net income (loss) before (i) interest expense, net, (ii) provision for (benefit from) income taxes, (iii) depreciation, (iv) impairment of goodwill and indefinite-lived assets, (v) amortization of intangible assets, (vi) equity based compensation of Karman Topco L.P. and Advantage’s private equity sponsors’ management fee, (vii) change in fair value of warrant liability, (viii) stock-based compensation expense, (ix) fair value adjustments of contingent consideration related to acquisitions, (x) acquisition-related expenses, (xi) costs associated with COVID-19, net of benefits received, (xii) EBITDA for economic interests in investments, (xiii) restructuring expenses, (xiv) litigation expenses, (xv) (Recovery from) loss on Take 5, (xvi) costs associated with the Take 5 Matter and (xvii) other adjustments that management believes are helpful in evaluating our operating performance. Adjusted EBITDA Margins means whether for Advantage or a segment as the respective Adjusted EBITDA amount divided by the respective revenues amount.  Net Debt represents the sum of current portion of long-term debt and long-term debt, less cash and cash equivalents and debt issuance costs. With respect to Net Debt, cash and cash equivalents are subtracted from the GAAP measure, total debt, because they could be used to reduce the debt obligations. Due to rounding, numbers presented throughout this presentation may not add up precisely to the totals provided and percentages may not precisely reflect the absolute figures. This presentation also includes certain estimates and projections of Adjusted EBITDA, including with respect to expected fiscal 2022 results. Due to the high variability and difficulty in making accurate estimates and projections of some of the information excluded from Adjusted EBITDA, together with some of the excluded information not being ascertainable or accessible, Advantage is unable to quantify certain amounts that would be required to be included in the most directly comparable GAAP financial measures without unreasonable effort. Consequently, no disclosure of estimated or projected comparable GAAP measures is included and no reconciliation of such forward-looking non-GAAP financial measures is included. Disclaimer


Slide 3

Investment Highlights Market leader in outsourced sales and marketing services industry for CPG brands and retailers Large addressable market with tangible, material growth levers Diverse range of long-standing blue-chip customers with excellent revenue retention rate Multiple sticky revenue streams providing durability, diversity and stability to the business Proven ability to integrate accretive large scale and tuck-in M&A with strong pipeline Consistent track record of growth throughout economic cycles Strong operating margins and cash flow despite recent inflationary and labor-related headwinds Tangible growth levers via strategic initiatives and operational improvements Experienced management team with deep industry expertise


Slide 4

Brands Retailers Company Snapshot 20 20 20 20 Advantage Solutions’ sales and retailer services help brands and retailers of all sizes get the right products on the shelf, whether physical or digital. Our marketing teams influence shoppers to buy those products, wherever and however they shop. 3,500+ Clients …helping brands and retailers grow sales, lower costs and solve problems 72,000+ Associates 400+ Data Analytics Professionals 150,000+ Retail Outlets Advantage Customers include ~75%+ of Top 25 Retailers(2) Advantage Clients include ~90%+ of Top 25 CPG Brands(1) Source: Based on ranking of Nielsen 2021 total sales across AOC+C channels. Source: National Retail Federation (NRF) ranking of industry’s largest companies based on 2021 U.S. retail sales. Note: Unless otherwise noted, figures as of June 30, 2022.


Slide 5

The basics: What Advantage Does Essential partner to leading brands and retailers, helping clients reach consumers every day, in-store and online, through technology-enabled sales and marketing solutions Headquarter Sales Present to retailers the business case to grow client’s product distribution including assortment, pricing, shelving and trade promotion activation Administration Leverage technology and automation to efficiently process retailer purchase orders Supply Chain Management Apply technology and analytics to sharpen demand forecasting and get the right products in the right amounts to retailers Merchandising Brick-and-mortars: Retail teams maximize on-shelf availability E-commerce: Digital shelf experts optimize site placement, content and user experience Branding & Design / Brand Experiential Creating brand identity, awareness and engagement Digital & Media Driving consideration outside of retail ecosystems using 0P and 1P data Commerce Marketing Influencing consideration at the most relevant points in retailer ecosystems Retail Experiential Driving conversion through visibility and engagement such as in store and online grocery pickup sampling


Slide 6

Advantage’s Two Operating Segments Sales Segment $2.3B (64% of Revenues) Leader in experiential marketing and critical in-store and online sampling programs Agency of record for many of the most recognized brands across the retail, packaged goods, technology and hospitality industries Revenues generated on a fee-for-service, cost-plus, retainer or commission basis Currently lower than pre-pandemic levels as a result of depressed in-store sampling and demonstration volumes; labor environment remains challenged Leading position in U.S. outsourced sales and merchandising market: provision of essential sales & merchandising services to increase CPG sales in brick-and-mortar and online channels for brands and retailers Revenues generated on a commission, fee-for-service or cost-plus basis 2021 Revenues of $3.6B 5 Marketing Segment $1.3B (36% of Revenues) Competitive advantages across Sales and Marketing Segments driven by scale, talent and technology, resulting in sticky relationships with long-term blue-chip customers


Slide 7

Retail and Sales Analytics Supply Chain Analytics Category Management Space Management Customer Alignment and Partnership New Item Pitches Pricing, Promotion and Sales Execution Sales Segment Leader in sales and merchandising services with 20%+ market share Primary Sales Segment Services HEADQUARTER SALES ANALYTICS, INSIGHTS & INTELLIGENCE MERCHANDISING Physical and Digital Shelf Management Store-Level Selling Retail Environment Intelligence Resets and On-Demand Projects Brand and Retailer-Centric Models ADMINISTRATION Order Processing / Customer Service Contract and Deduction Management Cash Applications and Collections Advantage Solutions Competitor A Competitor B Other Total Market $8.4 Billion U.S. Sales and Merchandising Services 2021 Market Share(1) #1 market share position in essential sales and merchandising services Scale advantages Large and stable market Industry fragmentation presents M&A growth opportunity Based on Investment Bank estimates and Industry Research


Slide 8

Marketing Segment Leading promotions and experiential/event agency in U.S. Planning and Execution Account-Specific Omnichannel Activation National Consumer Promotions Sampling and Demonstrations Festivals and Mobile Tours Logistics and Fulfillment Assisted Selling In-Store, Online, Brand and Retailer-Centric Models EVENTS & EXPERIENTIAL COMMERCE MARKETING DIGITAL & MEDIA Digital Strategy Digital Content and Advertising Media Planning / Buying Mobile and App Development BRANDING & DESIGN Brand and Private Brand Development and Redesign Brand Packaging Communication Collateral Brand Style Guide Creation U.S. Experiential/Event Marketing 2021 Market Share(1) Advantage Solutions Competitor X Competitor Y Other Competitor Z Total Market $1.6 Billion Ad Age #1 position in Experiential / Events for 9 straight years Scale advantages Strong post-pandemic growth in in-store marketing and sampling programs Primary Marketing Segment Services Ad Age Agency Report 2022: U.S. Experiential/Event Marketing Networks based on U.S. revenue in 2021


Slide 9

Client Description Length of Relationship (years) Service Offering Client Length of Relationship Sales Marketing 25+ 25+ 25+ 25+ 25+ 25+ 20+ 20+ Client Description Length of Relationship (years) Service Offering Client Length of Relationship Sales Marketing 25+ 25+ 25+ 15+ 15+ 10+ 10+ 10+ LONG-TERM CLIENTS drive Recurring Revenue streams Brands Retailers $40B+ Confectionery/Food CPG $8B+ Food & Beverage CPG $50B+ Multinational CPG $5B+ Household CPG $30B Multinational OTC Pharma $80B+ Food & Beverage CPG $10B+ Household CPG $50B+ Chemical & OTC Pharma $200B Membership Retailer $130B+ Grocer $560B Discount Retailer $90B Food Retailer $130B+ Home Improvement Retailer $8B+ Gourmet Supermarket $15B+ Membership Retailer $90B+ Discount Retailer


Slide 10

Customer Case Study: MARUCHAN For 20+ years, Advantage has evolved and grown with Maruchan NATIONAL SALES AGENCY MARKETING AGENCY Maruchan sought to grow sales and become the dominant ramen choice in the U.S. SITUATION ACTION Maruchan was looking to reach new audiences after sales began to plateau. SITUATION AMP Agency identified target audiences, developed the brand architecture and honed the brand’s creative, including broadcast spots, product packaging and digital and social advertising. ACTION RESULTS 50K+ Followers across all organic social platforms since 2019 and growing by 50% annually 50K+ Product searches annually 40M+ Impressions from 2019 Maruchan GOLD launch campaign and 2021 fully integrated brand campaign Hired Advantage Sales for full-service sales representation nationally. RESULTS 84% Sales growth over the last 14 years 15+ Basis points of share growth in 20 years 39% YOY sales growth of Maruchan Gold new product launch 2000: 53.0% Share TODAY: 68.1 % Share


Slide 11

Pricing: Working to offset inflation Sales Segment Marketing Segment Able to pass through price immediately on commission-based sales and cost-plus arrangements Long-term nature of merchandising contracts often results in temporary absorption of heightened costs and associated lag in implementation of pricing Despite implementation actions, Advantage did not lose a single client due to price increases in Q2 Able to recoup wage inflation quickly on sampling and demonstration business by working with retailers to pass through to CPGs in largely fee-for-service businesses Other services include commission-based and cost-plus arrangements that provide natural offsets to inflation In progress of implementing price, though impacted by ~3-9-month lag on certain services given nature of contracts Successful in implementing price with limited lag The Advantage business continues to evolve coming out of COVID-19 pandemic and inflation is one of the multiple macroeconomic factors that we are monitoring and addressing, alongside labor and changing consumer preferences


Slide 12

Strategic and financially attractive acquisition program Disciplined approach to M&A delivers consistent and attractive returns Philosophy Number of Acquisitions Per Year Overview of Select Recent Acquisitions Invest where there are unmet client needs and there are… Industry tailwinds Opportunities to fill capability gaps Needs for geographic expansion Opportunities to widen our lead High degrees of confidence in the achievability of synergies Opportunities to apply core competencies in logical adjacencies …and in all of the above cases where we believe there will be attractive returns on capital, we will not… Buy businesses just to add revenues and EBITDA Acquire businesses outside of our circle of competency without a margin of safety Ignore the macro environment Organization Year Description Strategy 2022 E-commerce sampling Transformative next-generation e-commerce sampling abilities 2021 Retail merchandising provider Consolidate leading outsourced merchandising solutions provider position 2021 AI-powered data science and machine learning Strengthen data science capabilities 2021 Full-service Amazon consulting agency Gain scale and talent for industry leading e-commerce agency solutions 2021 Retailer media strategies and strategic solutions Strengthen retailer media solution Recent M&A transactions completed at mid-single-digit EBITDA multiples


Slide 13

Proven Track Record Across Economic Cycles 2008 – 2010 Revenue CAGR: 9.6% Adjusted EBITDA(1): 11.8% 15.8% 16.1% 17.8% 16.7% 17.5% 17.5% 17.4% 19.1% 19.3% 19.6% 18.2% 12.7% 13.3% 15.4% 14.5% Daymon Acquisition in December 2017 Revenue CAGR: 10.4% Adj. EBITDA CAGR(1): 9.6% Great Recession COVID-19 Pandemic $5.8 $(201.1) $20.6 $(35.0) $(24.4) $4.3 $35.1 $(99.0) $24.9 $31.2 $388.0 $(1,151.2) $(19.8) $(161.7) $57.5 Adj. EBITDA Margin Net Income ($MM) Adjusted EBITDA and Adjusted EBITDA margin are measures that are not calculated in accordance with GAAP. For a reconciliation of Adjusted EBITDA to net income (loss), please see the appendix to this presentation. Note: Dollars in millions. Acquisition of Daymon closed December 2017. Revenue and Adjusted EBITDA CAGRs based on 2007 – 2019 time period.


Slide 14

Note: Please see the appendix for a reconciliation of non-GAAP financial measures to most directly comparable GAAP measures. Totals may not add due to rounding. Sales Segment Marketing Segment 5% % margin % margin Y/Y growth Y/Y growth Y/Y growth Y/Y growth $ in millions. $ in millions. Revenue Adjusted EBITDA 13% 2021 TRENDS REBOUNDED NICELY (40)% 17% 16% 1% (35)% 24% 15.4% 5% 17% 5% (14)% (1)% 123% 11% 80% Total Advantage 13.3% 14.5% 15.4% (17)% % margin 14% (3)% 7% 2% 53% 7% 7% Y/Y growth Y/Y growth


Slide 15

15% (11)% 8% 31% (20)% 13% 2022 Q2 results in line with expectations despite headwinds Revenue Adjusted EBITDA Sales Segment Marketing Segment Total Advantage Note: Please see the appendix for a reconciliation of non-GAAP financial measures to most directly comparable GAAP measures. Totals may not add due to rounding. % margin % margin Y/Y growth Y/Y growth Y/Y growth Y/Y growth $ in millions. $ in millions. Y/Y growth Y/Y growth % margin


Slide 16

Normalized Free cash flow bridge On a normalized basis(1), Advantage expects to drive 35-40% Adjusted EBITDA conversion ~20-25% of Adj. EBITDA ~35-40% of Adj. EBITDA (1) (1) Normalization takes into account non-recurring deferred payroll tax related to CARES Act, sampling/demo rebuild and higher than average earnout payment.


Slide 17

Capital Allocation Priorities Investing in recruiting and retention Focusing on innovation to scale and drive growth via adjacent and complementary services, especially in digital Renovating infrastructure, systems and tools to drive productivity Disciplined approach to M&A to further industry leadership position and enhance portfolio with complementary offerings Ten companies acquired in 2021 and 2022 YTD Expect to steadily de-lever balance sheet beginning in 2023 Current leverage: 4.1X net debt(1) to LTM June Adjusted EBITDA Opportunistically repurchase shares with available cash $100M Open Share Repurchase Authorization; $13M repurchased through Q2 2022 Organic Growth & Investment M&A Opportunities Debt Paydown Share Repurchases Net debt is a non-GAAP financial measure and includes Other Debt of approximately $6M. For a reconciliation of net debt to total debt, the most directly comparable GAAP counterpart, please see the appendix attached hereto.


Slide 18

Total Debt of $2.1 billion(1) Leverage at around 4.1x net debt(1) to LTM June Adjusted EBITDA No meaningful maturities for the next 4+ years Debt Capitalization: Equity capitalization @ June 30, 2022: 318,465,749 Class A Common shares outstanding 1,610,014 Treasury shares outstanding 18,578,321 Warrants @ $11.50 exercise 6,156,244 Performance Restricted Stock Units (“PSUs”)(5) 8,611,626 Restricted Stock Units (“RSUs”) 945,664 Options Capitalization Summary   Maturity Rate Outstanding Asset-Backed Revolver ($400M) 2025 L+2.25%(2) 45 First Lien Term Loan 2027 L+4.50%(3) 1,305 Senior Secured Notes 2028 6.50% 775 Total Funded Debt     $2,125 Asset-Backed Revolver 1L Term Loan Sr. Secured Notes (4) Net debt is a non-GAAP financial measure and includes Other Debt of approximately $6M. For a reconciliation of net debt to total debt, the most directly comparable GAAP counterpart, please see the appendix attached hereto. Asset-backed Revolver rate subject to 0.50% LIBOR floor. See ABL Revolving Credit Agreement, dated October 28, 2021 for additional information. First Lien Term Loan rate subject to 0.75% LIBOR floor. See First Lien Credit Agreement, dated October 28, 2020 and First Lien Amendment dated October 28, 2021. First Lien Term Loan amortizes at 1% per annum, paid quarterly. Illustratively showing full $1,305 million obligation in 2027E maturity. Represents the number of underlying shares that would be issued at Target performance levels.


Slide 19

Appendix & Non-GAAP Reconciliation


Slide 20

Our Leadership Team Highly skilled management team with extensive industry experience and expertise 19 Brian G. Stevens Chief Financial Officer, Chief Operating Officer 23 years of experience 14 years with Advantage Dean Kaye Chief Financial Officer, North America 29 years of experience 18 years with Advantage Andrea Young Group President, Omnicommerce Solutions 30 years of experience 10 years with Advantage Jill Griffin Chief Executive Officer 25 years of experience 14 years with Advantage


Slide 21

Non-GAAP Reconciliation (1/6) Consolidated Three Months Ended June 30,   2022   2021 Total Company (in thousands)   Net income (loss) $ 3,676   $ 5,754 Add:       Interest expense, net 28,188   37,189 Provision for income taxes 1,316   6,563 Depreciation and amortization 58,444   62,674 Equity based compensation of Topco(1) (3,519)   (1,642) Change in fair value of warrant liability (4,914)   (7,059) Stock based compensation expense(2) 14,961   8,988 Fair value adjustments related to contingent consideration related to acquisitions(3) 3,654   3,598 Acquisition-related expenses(4) 5,998   2,797 EBITDA for economic interests in investments(5) (1,020)   (1,807) Restructuring expenses(6) 253   6,934 Litigation(7) (800)   — Costs associated with COVID-19, net of benefits received(8) 1,362   (3,328) Costs associated with the Take 5 Matter(9) 723   1,310 Adjusted EBITDA $ 108,322   $ 121,971                   Three Months Ended June 30,   2022   2021 ($ in thousands)       Numerator - Revenues $ 981,076   $ 849,954 Denominator - Adjusted EBITDA $ 108,322   $ 121,971 Adjusted EBITDA Margin 11.0%   14.4%


Slide 22

Non-GAAP Reconciliation (2/6)   Three Months Ended June 30, 2022   2021 Sales Segment (in thousands)       Operating income $ 15,177   $ 44,673 Add:       Depreciation and amortization 40,543   44,710 Equity based compensation of Topco(1) (2,032)   (678) Stock based compensation expense(2) 9,171   4,730 Fair value adjustments related to contingent consideration related to acquisitions(3) 6,090   (5,027) Acquisition-related expenses(4) 3,540   2,280 EBITDA for economic interests in investments(5) (1,155)   (2,110) Restructuring expenses(6) 340   1,176 Litigation(7) (100)   — Costs associated with COVID-19, net of benefits received(8) 179   (231) Sales Segment Adjusted EBITDA $ 71,753   $ 89,523                           Three Months Ended June 30, 2022   2021 Marketing Segment (in thousands)       Operating income $ 13,089   $ (2,226) Add:       Depreciation and amortization 17,901   17,964 Equity based compensation of Topco(1) (1,487)   (964) Stock based compensation expense(2) 5,790   4,258 Fair value adjustments related to contingent consideration related to acquisitions(3) (2,436)   8,625 Acquisition-related expenses(4) 2,458   517 EBITDA for economic interests in investments(5) 135   303 Restructuring expenses(6) (87)   5,758 Litigation(7) (700)   — Costs associated with COVID-19, net of benefits received(8) 1,183   (3,097) Costs associated with the Take 5 Matter(9) 723   1,310 Marketing Segment Adjusted EBITDA $ 36,569   $ 32,448


Slide 23

Non-GAAP Reconciliation (3/6) Consolidated Year Ended December 31, 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 Total Company (in thousands)       (Unaudited)(10)       (Unaudited)(10)               Net income (loss) $ 5,790 $ (201,052) $ 20,622 $ (34,984) $ (24,442) $ 4,253 $ 35,072 $ (98,984) $ 24,886 $ 31,165 $ 388,042 $ (1,151,223) $ (19,756) $ (161,707) $ 57,549 Add:                       $ —       Interest expense, net 69,403 255,211 26,199 96,606 106,738 112,426 106,020 168,123 160,895 167,360 179,566 229,643 232,077 234,044 137,927 Provision for income taxes 10,294 59,213 45,989 (50) (8,471) (8,106) 17,922 (16,965) 18,202 22,623 (358,806) (168,334) 1,353 (5,331) 33,617 Depreciation and amortization 51,110 (13,074) 16,538 57,566 124,644 144,912 126,648 143,954 164,584 170,260 179,990 225,233 232,573 238,598 240,041 Impairment of goodwill and indefinite-lived assets 6,290 53,189 60,234 — — — — — — — — 1,232,000 — — — Equity based compensation of Topco(1) 665 931 668 758 1,771 1,855 1,724 3,032 7,463 7,622 9,882 (2,432) 7,960 98,119 (10,313) Change in fair value of warrant liability — — — — — — — — — — — — — — 955 Stock based compensation expense(2) — — — — — — — — — — — — — — 34,602 Fair value adjustments related to contingent consideration related to acquisitions(3) — (5,879) (290) — — — (2,278) (11,979) (31,305) (841) 12,757 (54,464) 1,516 13,367 4,562 Acquisition-related expenses(4) — — — 65,754 5,115 719 2,547 140,423 9,857 10,368 25,251 61,155 31,476 50,823 20,173 EBITDA for economic interests in investments(5) — — — — 84 (11,107) (13,355) (469) 1,426 1,778 (4,636) (7,212) (8,421) (6,462) (13,437) Restructuring expenses(6) — — — — — — — — 5,498 1,890 7,343 12,465 5,385 39,770 12,502 Litigation(7) — — — — — — — — 3,984 (975) 271 1,200 3,500 1,980 (910) Costs associated with COVID-19, net of benefits received(8) — — — — — — — — — — — — — (11,954) (991) (Recovery from) loss on Take 5 — — — — — — — — — — — 79,165 — (7,700) — Costs associated with the Take 5 Matter(9) — — — — — — — — — — — 14,178 16,368 3,628 4,901 Adjusted EBITDA $ 143,552 $ 148,539 $ 169,960 $ 185,650 $ 205,439 $ 244,952 $ 274,300 $ 327,135 $ 365,490 $ 411,250 $ 439,660 $ 471,374 $ 504,031 $ 487,175 $ 521,178 (in thousands) Numerator - Revenues $ 907,174 923,491 953,060 1,109,859 1,170,623 1,401,406 1,575,254 1,713,720 1,895,046 2,100,235 2,416,927 3,707,628 3,785,063 3,155,671 3,602,298 Denominator - Adjusted EBITDA $ 143,552 $ 148,539 $ 169,960 $ 185,650 $ 205,439 $ 244,952 $ 274,300 $ 327,135 $ 365,490 $ 411,250 $ 439,660 $ 471,374 $ 504,031 $ 487,175 $ 521,178 Adjusted EBITDA Margin 15.8% 16.1% 17.8% 16.7% 17.5% 17.5% 17.4% 19.1% 19.3% 19.6% 18.2% 12.7% 13.3% 15.4% 14.5%


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Non-GAAP Reconciliation (4/6) Year Ended December 31, 2017 2018 2019 2020 2021 Sales Segment (in thousands)           Operating income $ 172,171 $ (1,072,702) $ 127,961 $ 63,305 $ 182,529 Add:           Depreciation and amortization 139,634 157,098 161,563 171,569 170,076 Impairment of goodwill and indefinite-lived assets — 1,232,000 — — — Equity based compensation of Topco(1) 8,043 1,020 6,418 71,124 (6,490) Stock based compensation expense(2) — — — — 18,357 Fair value adjustments related to contingent consideration related to acquisitions(3) 2,397 (54,628) (2,720) 8,371 (6,553) Acquisition-related expenses(4) 19,110 31,699 18,276 36,722 13,945 EBITDA for economic interests in investments(5) (4,520) (7,155) (8,395) (7,565) (14,058) Restructuring expenses(6) 5,159 6,663 2,928 20,295 4,478 Litigation(7) 73 1,200 3,500 1,658 (584) Costs associated with COVID-19, net of benefits received(8) — — — (5,462) 1,511 Sales Segment Adjusted EBITDA $ 342,067 $ 295,195 $ 309,531 $ 360,017 $ 363,211 Year Ended December 31,   2017 2018 2019 2020 2021 Marketing Segment (in thousands)           Operating income $ 36,631 $ (17,212) $ 85,713 $ 3,701 $ 47,519 Add:           Depreciation and amortization 40,356 68,135 71,010 67,029 69,965 Equity based compensation of Topco(1) 1,839 (3,452) 1,542 26,995 (3,823) Stock based compensation expense(2) — — — — 16,245 Fair value adjustments related to contingent consideration related to acquisitions(3) 10,360 164 4,236 4,996 11,115 Acquisition-related expenses(4) 6,141 29,456 13,200 14,101 6,228 EBITDA for economic interests in investments(5) (116) (57) (26) 1,103 621 Restructuring expenses(6) 2,184 5,802 2,457 19,475 8,024 Litigation(7) 198 — — 322 (326) Costs associated with COVID-19, net of benefits received(8) — — — (6,492) (2,502) (Recovery from) loss on Take 5 — 79,165 — (7,700) — Costs associated with the Take 5 Matter(9) — 14,178 16,368 3,628 4,901 Marketing Segment Adjusted EBITDA $ 97,593 $ 176,179 $ 194,500 $ 127,158 $ 157,967


Slide 25

Non-GAAP Reconciliation (5/6) (in millions) June 30, 2022 Current portion of long-term debt $ 59.8 Long-term debt, net of current portion 2,026.0 Less: Debt issuance costs (45.4) Total Debt 2,131.2 Less: Cash and cash equivalents 115.8 Total Net Debt (11) $ 2,015.4


Slide 26

Non-GAAP Reconciliation (6/6) Note: Numerical figures included in this slide have been subject to rounding adjustments Represents equity-based compensation of Karman Topco L.P. Represents non-cash compensation expense related to issuance of performance restricted stock units, restricted stock units, and stock options with respect to our Class A common stock under the Advantage Solutions Inc. 2020 Incentive Award Plan and the Advantage Solutions 2020 Employee Stock Purchase Plan. Represents adjustments to the estimated fair value of our contingent consideration liabilities related to our acquisitions, excluding the present value accretion recorded in interest expense, net, for the applicable periods. Represents fees and costs associated with activities related to our acquisitions and restructuring activities related to our equity ownership, including professional fees, due diligence, and integration activities. Represents additions to reflect our proportional share of Adjusted EBITDA related to our equity method investments and reductions to remove the Adjusted EBITDA related to the minority ownership percentage of the entities that we fully consolidate in our financial statements. One-time restructuring activities costs associated with non-recurring reorganization projects. Represents legal settlements that are unusual or infrequent costs associated with our operating activities. Represents (a) costs related to implementation of strategies for workplace safety in response to COVID-19, including employee-relief fund, additional sick pay for front-line associates, medical benefit payments for furloughed associates, and personal protective equipment and (b) benefits received from government grants for COVID-19 relief. Represents costs associated with the Take 5 Matter, primarily, professional fees and other related costs. Unaudited periods 2010 and 2014 are both comprised of audited stub periods to sum up to full year financials (individual stub periods within each year are audited, full year summations are unaudited). Net Debt represents the sum of current portion of long-term debt and long-term debt, less cash and cash equivalents and debt issuance costs. With respect to Net Debt, cash and cash equivalents are subtracted from the GAAP measure, total debt, because they could be used to reduce the debt obligations.